The Real Algorithm of a Makeup Artist

By Abdullahi Fatima Asabe (U19MM1033)

When people hear “makeup artist,” they picture sparkles, flawless faces, and viral content. But behind the glam is real, unseen hustle.

Being a makeup artist isn’t just about beauty, it is about patience, consistency, and pushing through self doubt. It is not just makeup; it is strategy and emotional strength.

Behind the Glam

Before clients show up, most MUAs:

1. Practice on friends and siblings

2. Work low paying gigs for exposure

3. Invest in products with little return at first

There are slow days and discouraging weeks. But showing up consistently, even when no one’s watching, is part of the journey.

The Social Media Fight

Today, being a makeup artist without a strong online presence is almost impossible.

Posting isn’t just about pretty faces. It is timing, trends, behind the scenes clips, and constant engagement. And when your hard work gets low views? It hurts. But success favors those who keep trying.

Emotional Work

Makeup artists often do more than glam, they also;

1. Calm anxious brides

2. Handle demanding clients

3. Smile through stress

“You don’t learn that part on YouTube,” one artist said. “You learn it with shaky hands and lashes that won’t stick.”

Know Your Worth

New artists often face pressure to undercharge. But growing as an MUA means knowing your value. It is not just the makeup, it is branding, service, reliability, and building trust.

The Real Formula

The real “algorithm” isn’t on Instagram. It is practicing your skill, staying consistent, connecting with clients, and believing in your craft.

Makeup artistry is more than beauty, it is heart, hustle, and handling pressure behind the scenes.

So, the next time you see a flawless look, remember, there is a hardworking artist behind that blend.